Classic Beers of the 50s, 60s, 70s, and 80s: A Nostalgic Journey

From the 1950s to the 1980s, the beer landscape in America was rich with diverse and beloved brands. Each decade brought its own unique flavors and trends, contributing to a nostalgic era of drinking culture. Here is a journey through the most popular beers from the past seven decades.

The 1950s: Coors, Busch, and Schlitz

The 1950s saw a distinct selection of beers that were popular among young adults and beachgoers. Coors, known for its light and crisp taste, led the way as it quickly became a preferred choice for many. Budweiser and Schlitz were also widely consumed. In Texas, locals favored Lone Star and Pearl for their refreshing and easy-to-drink qualities. High-end malt liquors, such as Gluekstite and Country Club, were enjoyed by enthusiasts seeking a stronger taste.

Other notable beers from the era included Pabst Blue Ribbon, Milk High Life, Jax, and Griesdick Bros. These brands were common in the local markets and contributed to the vibrant drinking culture of the 1950s.

The 1960s: A Diverse Range of Options

The 1960s brought a more diverse selection of beers to the forefront. This decade saw the rise of brands like Heineken and Michelob, which offered a more international taste. Guinness Stout had also gained a foothold, becoming a preferred choice among adults for its rich and hearty flavor.

During this era, Busch Ale became increasingly popular, known for its smooth and refreshing taste. Miller High Life also gained traction, appealing to those seeking a higher alcohol content with a smooth finish. The variety of options available during the 1960s catered to diverse palates and preferences, solidifying the era as a pivotal moment in beer history.

The 1970s: Kegs and Kooky Styles

The 1970s were influenced by the rise of keg beer culture. Keg beers, which were available in large containers, became a common sight at parties and events. Newcastle Tartan is a notorious example of a keg beer from this era. However, it was not without its flaws, as some people still remember it with nightmares.

Interestingly, the 1970s also saw the emergence of unique and experimental styles. Malt liquors, particularly Gluekstite and Country Club, were popular among fans of a stronger taste. These brands were known for their distinct flavors and high alcohol content, making them a favorite among younger adults and beer enthusiasts.

The 1980s: The Rise of Mexico's Cervezas

The 1980s was a turning point in the popularity of Mexican beers. In San Diego, Corona became a huge trend, sweeping through singles bars and making its mark on the local drinking culture. This trend was so strong that it seemed everyone was drinking Corona at the height of the 1980s. Following this trend, Pacifico Cerveza gained popularity, leaving Corona behind as a more mainstream choice.

During this era, British and Irish pubs continued to popularize Guinness Stout, but it was Bass Ale that took the lead for those who preferred a different flavor profile. These shifts in popularity highlight the dynamic nature of the beer market during the 1980s, showcasing the impact of international influences and regional marketing.