How Much Dark Chocolate is Too Much? Understanding Chocolate Percentages and Preferences

Hi Andie,

My idea of too much dark chocolate would be an Olympic sized pool filled to the brim in which I could plunge in on a daily basis. It's an extreme analogy, but it illustrates the point that enjoying dark chocolate should be a part of moderation and enjoyment rather than an excessive indulgence.

Pretentious Americans and the Hype Around Dark Chocolate

Pretentious Americans have really gone overboard with the chocolate industry. Around 40 percent of chocolate could be considered 'dark chocolate' traditionally. However, as we see an increased emphasis on the percentage of cocoa, some brands have reached absurdly high levels like 88 percent or 91 percent, proudly marketed as gourmet. These setbacks often turn what should be a delightful experience into something bitter and barely edible, even with the addition of exotic flavors like Tunisian sea salt, Malaysian mint, or habanero peppers.

However, it is important to recognize that the flavor and enjoyment of chocolate are subjective, and what one person finds too much might be another's preference. As a general rule, the higher the percentage of cocoa, the more bitter and strong the flavor will be.

Understanding Chocolate Percentages

It's crucial to understand that chocolate is more than just its percentage of cocoa. The type of cocoa, the presence of other ingredients, and the processing methods all play significant roles in the final product. For example, even if you find a 90 percent cocoa chocolate too bitter, there are still many options available that cater to different tastes.

Belgian and Swiss chocolates, renowned for their high quality, often range from 15 to 35 percent cocoa. These chocolates are balanced and flavorful, making them a more widely enjoyable choice.

Why Pay More for Higher Percentage Chocolate?

It’s often suggested that purchasing a wedge of 90 percent cocoa chocolate will impress your dinner date, but in reality, the intense bitterness might not be to everyone's taste. Furthermore, such high percentages can be found in more exclusive, and often more expensive, chocolates. If you actually want to enjoy the chocolate, a more balanced and enjoyable option like a Neuhaus chocolate at about 30 percent could be a better choice.

Here are a few tips to help you navigate the world of dark chocolate and enjoy it to its fullest:

Start Slowly: If you're new to dark chocolate, start with a lower percentage and gradually increase as you develop a taste for stronger flavors. Taste Variety: Experiment with different brands and types to find what suits your palate best. Chocolate from different regions can have unique flavors due to the type of cocoa used. Pairings: Enjoy dark chocolate with complementary flavors that can enhance your experience. For instance, a glass of red wine or a cup of espresso can provide a pleasing contrast to the chocolate’s richness. Middle Ground: Opt for chocolates in the 40-60 percent range if you want a balance between sweetness and bitterness. These are often more approachable and widely enjoyed.

Remember, enjoying chocolate is as much about the experience as it is about the treat itself. Whether you prefer a 35 percent dark chocolate or a 90 percent one, the key is to find what brings you joy and allows you to savor each bite responsibly.

In conclusion, while higher percentages of dark chocolate can be a thrilling and rich experience, it's essential to strike a balance that suits your personal taste and enjoyment. The world of chocolate is vast, offering something for everyone, so take your time to explore and find your perfect dark chocolate companion.