Proper Terminology for Licensed Massage Businesses

The concept of a massage business employing licensed massage therapists has evolved significantly over the years. Traditionally, the term massage parlor was commonly used, but it carries derisive connotations and is associated with undesirable associations. In recent times, the profession has adopted more professional and respectful terminology. This article aims to explore the proper terms, their implications, and why certain terminology should be avoided.

Standard Terminology for Licensed Massage Businesses

A preferred and professional term for a massage business employing licensed massage therapists is 'professional massage business' or 'massage therapy business'. These terms reflect the legitimacy, dedication, and expertise of the therapists. Some may also emphasize the term 'professional' or 'licensed' to further clarify the quality and legality of the service.

Why Avoid 'Massage Parlor'?

The term massage parlor is considered derogatory and is definitively associated with negative connotations such as ick or eww. This term carries the implication that the business is thinly veiled as a brothel. For professional massage therapists who strive for excellence and have obtained the necessary licenses and certifications, such a term is an insult to their work and professionalism. It is important to recognize and use respectful and accurate terminology.

Alternative Terms and Preferences

Instead of using the term parlor, many professional massage therapists and establishments are comfortable with other terms that reflect the nature of their business in a positive light. These include:

Spa - Implies a place of relaxation and wellness. Practice or Studio - Suggests a professional setting where skilled therapists work. Salon or Office - Reflects a business environment emphasizing professionalism. Business or Establishment - A straightforward term that indicates a legitimate enterprise.

Using these alternatives shows respect for the hard work and dedication of licensed massage therapists. It also helps to create a positive and inviting environment for clients seeking genuine massage therapy services.

Implications of Terminology Usage

The choice of words can have significant implications. For instance, referring to a massage business as a parlor can alienate potential clients and cause professional therapists to feel insulted. It is crucial to be mindful of the connotations that come with the words we use. Licensed massage therapists take great pride in their profession and the services they provide.

Personal Experience and Perspective

William's example highlights the challenge and variability in terminology choices. He describes a professional massage session with a therapist who has impressive credentials and operates in a legitimate setting. Calls to her place as a parlor would indeed be perceived as disrespectful and would likely damage the therapeutic relationship.

For professional massage therapists, the term parlor implies a lack of respect for their skills and the importance of what they do. It suggests that their business is not about providing therapeutic services but about something else. This not only affects how they are perceived by clients but also by the wider community. It is essential to recognize and use the appropriate terminology, ensuring that professional massage businesses are respected and valued for the legitimate services they provide.

Conclusion

Choosing the right terminology when referring to a massage business employing licensed massage therapists is crucial. Terms like professional massage business, spa, practice, salon, and office reflect the legitimate and respected nature of the service provided. Conversely, terms like parlor carry negative connotations and can cause offense. By using appropriate and respectful terminology, we honor the hard work of licensed massage therapists and promote a positive image of the massage therapy profession.